Blog Archive - 11/2019

Auction Houses vs The Internet

Auction Houses vs The Internet
Alchemy Admin, November 28, 2019

Throughout the years, high end retailers and luxury brands alike have been reluctant to market their products online and have shied away from the use of digital selling channels in the past. This is a conscious decision made by influential figures within such companies wanting to preserve the sense of exclusiveness that comes with purchasing from a luxury outlet. However, the way in which consumers are shopping has drastically changed over the last decade with more and more demographics choosing to browse and purchase goods online.

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