Throughout the years, high end retailers and luxury brands alike have been reluctant to market their products online and have shied away from the use of digital selling channels in the past. This is a conscious decision made by influential figures within such companies wanting to preserve the sense of exclusiveness that comes with purchasing from a luxury outlet.
Recently, the artworld has been dazzled by the sale of Claude Monet’s 1890 painting ‘Meules’. The artwork was sold in an astonishing eight minutes for an eyewatering $110.7million, breaking records for the most an impressionist work has ever sold for. Interestingly, professionals are describing the sale as a ‘bargain’ in comparison to previous sale records – so what are the most expensive artworks ever sold, and what makes them so valuable?